Practice Basics of Marketing Management Questions and Answers

• The lag from ordering an item until it is received and ready for use is called:
• Quick response and efficient consumer response delivery systems are most closely related to:
• The pairing of two brand names of two manufacturers on a single product is called:
• The bundling of one company's multiple brands into a single marketing effort aimed at a common consumer group is called:
• Mixed branding is a branding strategy:
• Which of the following is NOT a basis used to segment organizational markets?
• Which of the following is NOT a criterion used for selecting a market segment?
• Which of the following is NOT a criterion for selecting a market segment?
• Customer relationship management (CRM) is most closely related to the _____ era in the evolution of marketing.
• What are the moral principles and values that govern the actions and decisions of an individual or group called?
• The societal marketing concept is most closely related to:
• How an individual organization directs its marketing activities and allocates its resources to benefit its customers is known as:
• To be effective, customer relationship management requires all of the following except:
• Because marketers cannot control all the conditions in the field, they sometimes conduct a different kind of experiment known as a:
• According to marketing managers, each of the following is an example of a sales driver EXCEPT:
• All of the below are considered basic techniques of exploratory research except:
• Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behaviour, and responses to promotions is called:
• Observing people and asking them questions are two ways to obtain:
• Identifying the prospect's role in the buying center would be typically done at the _____ stage of the personal selling process.
• Suggestive selling is a type of:
• Which type of personal selling presentation is the most consistent with the marketing concept?
• Which segmentation factor will members of a local hunting, fishing, and trapping association be characterized as?
• Excuses for not making a purchase commitment or decision are called:
• Each of the following is a technique for handling objections EXCEPT:
• Large stores (over 200,000 square feet) which offer a mix of 40 percent food products and 60% general merchandise are referred to as:
• Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending is classified as:
• Prices in vending machines tend to be higher because:
• Direct mail and catalogue retailing are examples of:
• One dimension of the retail positioning matrix is value added, and the other is:
• The total amount of money made in one year by a person, household, or family unit is known as:
• Components of a consumer's income include:
• The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
• Business experts agree that new technologies, particularly social networking sites, are enabling marketers and, more importantly, are ________ customers.
• A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
• Marketing generally plays a small role in which competitive situation?
• Excuses for not making a purchase commitment or decision are called:
• Each of the following is a technique for handling objections EXCEPT:
• Within the buying centre, influencers are people who:
• Which of the following is not considered a type of organizational buying class?
• When a person is deprived of basic necessities, such as food, clothing, and shelter, he has unsatisfied __________.