Practice Basics of Marketing Management Questions and Answers

• A women's clothing store having only one outlet likely falls under what form of ownership?
• A survey of military health care providers on what types of supplies and how much should be stockpiled in the event of a bioweapons' terrorist attack could...
• When Joe stops at the supermarket to purchase a pack of biscuits and other groceries and is the ultimate consumer in a pipeline from the producer through i...
• Which of the following statements regarding the strategic business unit level is most accurate?
• IKEA, Walmart, Big Bazaar, and Easy Day are all examples of a(n) ________.
• You recently searched a brand's website to find information about purchasing a new netbook. This is an example of:
• The Make-your-pot Workshop in Crossroad Mall sells custom made pots designed to be given as gifts for almost every occasion imaginable. For the make-your-p...
• A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:
• Quick response and efficient consumer response delivery systems are most closely related to:
• A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:
• When marketers decide to use surveys to ask questions, they make each of the following assumptions EXCEPT:
• Intermediaries make the selling of goods more efficient by:
• All of the following are correct statements about print newspapers and digital newspapers except:
• HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that somethi...
• By using social media to focus on unmet customer needs, it enables marketers to focus on:
• A local coffee shop conducts a survey of area residents who enter each one of the coffee shops in the area and learns that 85% desire an organic, fair-trad...
• NIKEiD.com is an example of a service that allows for:
• Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets. This is an example of:
• The goal of a SWOT analysis is to:
• Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do not h...
• _____________ marketing concept can lead to marketing myopia.
• The variety of different items a store carries is referred to as:
• SBUs with low growth rate and low relative market share are called _________.
• Consumers have more difficulty evaluating services than they do products; the difficulty results from the:
• Consumer goods are products purchased by the ultimate consumer, whereas _____ are products used in the production of other products for ultimate consumers.
• Which group of activities below is ranked from the LOWEST cost of inventory to HIGHEST cost of inventory?
• A rapidly growing trend in marketing communications is:
• The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences ...
• Changes in the marketing environment are a source of _______ and _______ to be managed.
• Companies recognize that having an online presence is necessary to compete in today's marketplace. The items that are listed near the top of a Google searc...
• When assessing which fast-food restaurant to eat a hamburger at, you are essentially assessing the ____________ in the fast-food market.
• The competitive situation where airtel, idea, and Jio control over 90 percent of the mobile phone market is called a(n):
• Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with ...
• Communication is the sharing of message and requires six elements. Those elements are a source, a _____, a channel of communication, a receiver, and the pr...
• Franchising is attractive for the franchisee because:
• Amazon.in would be classified as what form of non-store retailing?
• A Ford dealership would be classified under what form of ownership?
• Direct selling involves ______ active customer involvement and _______ active retailer involvement.
• Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:
• An ad for The Orchard high School, a private school for children, has the headline, "Bringing out the best in every child" This ad is appealing to the pare...