Question

Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets. This is an example of:

A dysfunctional competition Correct Answer Incorrect Answer
B mixed-line merchandising Correct Answer Incorrect Answer
C multi-product marketing Correct Answer Incorrect Answer
D intertype competition Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Intertype competition is competition between dissimilar types of retail outlets that carry some of the same kind of merchandise.

Practice Next
×
×