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Practice Basics of Marketing Management Questions and Answers

_____________ marketing concept can lead to marketing myopia.
The variety of different items a store carries is referred to as:
SBUs with low growth rate and low relative market share are called _________.
Consumers have more difficulty evaluating services than they do products; the difficulty results from the:
Consumer goods are products purchased by the ultimate consumer, whereas _____ are products used in the production of other products for ultimate consumers.
Which group of activities below is ranked from the LOWEST cost of inventory to HIGHEST cost of inventory?
A rapidly growing trend in marketing communications is:
The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences ...
Changes in the marketing environment are a source of _______ and _______ to be managed.
Companies recognize that having an online presence is necessary to compete in today's marketplace. The items that are listed near the top of a Google searc...
When assessing which fast-food restaurant to eat a hamburger at, you are essentially assessing the ____________ in the fast-food market.
The competitive situation where airtel, idea, and Jio control over 90 percent of the mobile phone market is called a(n):
Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with ...
Communication is the sharing of message and requires six elements. Those elements are a source, a _____, a channel of communication, a receiver, and the pr...
Franchising is attractive for the franchisee because:
Amazon.in would be classified as what form of non-store retailing?
A Ford dealership would be classified under what form of ownership?
Direct selling involves ______ active customer involvement and _______ active retailer involvement.
Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:
An ad for The Orchard high School, a private school for children, has the headline, "Bringing out the best in every child" This ad is appealing to the pare...
Sameer wants to purchase a new laptop, but is unsure of the features he will need so starts taking advice from friends and relatives, along with enquiring ...
While eating dinner you receive a call from someone asking if you need a personal loan. This is an example of?
Panasonic Smart TVs come with a 1-800 number for customers to call and receive help setting up their new machine. This is an example of:
Hihome shopping centres receive 100 Kgs of Apples every day, they then sort them as either "A," "B," or "C" grade apples and price accordingly. This activi...
All transportation modes can be evaluated by using all of the following criteria, except:
Farmers selling the produce they grew on their farms from the back of their pickup trucks to local people that drove by on the road, are an example of a:
An ad for Horlicks nutrtition mix claimed that in a blind taste test, 70% consumers preferred the taste of Horlicks to Boost. This ad is an example of ____...
When demand is equal to supply, it is known as _______ demand.
Competitive product and brand advertising is typically used to:
At the beginning of the college session, ABC pharmaceutical ran an ad in several women's magazines in which it suggested that the timing may be right for v...
Examples of possible barriers to entry include all of the following with the exception of:
According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift...
HSBC Bank International Ltd. (Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that some...
"Have you been to a dentist within the past six months? __ Yes __ No?" is an example of which type of question?
Each of the following is an example of external secondary data EXCEPT?
Online media where users submit news, photos, and videos—often accompanied by a feedback process to identify "popular" topics—are referred to as...
All of the following are described as best practices for companies using social media as part of their strategy, except:
Gasoline would be considered a:
Which of the following statements demonstrates the formation of a segment based on family size?
SBUs with low growth rate and high relative market share are called ________.

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