Practice Basics of Marketing Management Questions and Answers

• _____________ marketing concept can lead to marketing myopia.
• The variety of different items a store carries is referred to as:
• SBUs with low growth rate and low relative market share are called _________.
• Consumers have more difficulty evaluating services than they do products; the difficulty results from the:
• Consumer goods are products purchased by the ultimate consumer, whereas _____ are products used in the production of other products for ultimate consumers.
• Which group of activities below is ranked from the LOWEST cost of inventory to HIGHEST cost of inventory?
• A rapidly growing trend in marketing communications is:
• The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audiences ...
• Changes in the marketing environment are a source of _______ and _______ to be managed.
• Companies recognize that having an online presence is necessary to compete in today's marketplace. The items that are listed near the top of a Google searc...
• When assessing which fast-food restaurant to eat a hamburger at, you are essentially assessing the ____________ in the fast-food market.
• The competitive situation where airtel, idea, and Jio control over 90 percent of the mobile phone market is called a(n):
• Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free, caffeine-free but with sugar, or regular with ...
• Communication is the sharing of message and requires six elements. Those elements are a source, a _____, a channel of communication, a receiver, and the pr...
• Franchising is attractive for the franchisee because:
• Amazon.in would be classified as what form of non-store retailing?
• A Ford dealership would be classified under what form of ownership?
• Direct selling involves ______ active customer involvement and _______ active retailer involvement.
• Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process called:
• An ad for The Orchard high School, a private school for children, has the headline, "Bringing out the best in every child" This ad is appealing to the pare...
• Sameer wants to purchase a new laptop, but is unsure of the features he will need so starts taking advice from friends and relatives, along with enquiring ...
• While eating dinner you receive a call from someone asking if you need a personal loan. This is an example of?
• Panasonic Smart TVs come with a 1-800 number for customers to call and receive help setting up their new machine. This is an example of:
• Hihome shopping centres receive 100 Kgs of Apples every day, they then sort them as either "A," "B," or "C" grade apples and price accordingly. This activi...
• All transportation modes can be evaluated by using all of the following criteria, except:
• Farmers selling the produce they grew on their farms from the back of their pickup trucks to local people that drove by on the road, are an example of a:
• An ad for Horlicks nutrtition mix claimed that in a blind taste test, 70% consumers preferred the taste of Horlicks to Boost. This ad is an example of ____...
• When demand is equal to supply, it is known as _______ demand.
• Competitive product and brand advertising is typically used to:
• At the beginning of the college session, ABC pharmaceutical ran an ad in several women's magazines in which it suggested that the timing may be right for v...
• Examples of possible barriers to entry include all of the following with the exception of:
• According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift...
• HSBC Bank International Ltd. (Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that some...
• "Have you been to a dentist within the past six months? __ Yes __ No?" is an example of which type of question?
• Each of the following is an example of external secondary data EXCEPT?
• Online media where users submit news, photos, and videos—often accompanied by a feedback process to identify "popular" topics—are referred to as...
• All of the following are described as best practices for companies using social media as part of their strategy, except:
• Gasoline would be considered a:
• Which of the following statements demonstrates the formation of a segment based on family size?
• SBUs with low growth rate and high relative market share are called ________.