Practice Basics of Marketing Management Questions and Answers

• The Andaman Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the islands. Since the apparent target of the...
• Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the tr...
• All of the following steps are part of the planning process used to develop an organization's advertising program EXCEPT:
• Fujifilm instax has two major __________ consisting of cameras and polaroid sheets
• When assessing the viability for a new store location, Starbucks will review the population distribution, income, and occupation of those residents that in...
• Direct mail and catalogues involve relatively ______ active customer involvement and relatively _______ active retailer involvement.
• jimmy does some research on the internet to see if there are any trends he can identify to undestand the slumping sales of his company's sail boats.He then...
• As a step towards reducing our carbon footprint, the government recently made subsidies available to citizens who made their homes more energy-efficient. A...
• Which of the following would most likely be considered a consumer good?
• To encourage local production of corn by Canadian farmers, the Canadian government limits the amount of corn that can be shipped in from the United States....
• The United States is facing an ongoing trade dispute with China over the flooding of cheap electronics into the country. This dispute is likely to be resol...
• The pair of blue jeans bought by you from a retail store came to you via a(n) ____, which consists of several organizations involved in the process of mark...
• The total amount of money made in one year by a person, household, or family unit is known as:
• While a McDonald's hamburger is generally prepared and tastes the same from store to store, how the teller takes and processes your order may be different....
• Which of the following best illustrates the concept of derived demand?
• When consumer badly wants the product but shouldn’t desire or take the decision to buy it, it is known as _______ demand.
• There is a limit on imported television sets to the United Kingdom and Japanese motorcycles to Italy. These are examples of:
• Reminder advertising is most likely to be used at which stage of the product life cycle?
• A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as
• Green marketing is:
• If you wanted to set up a business importing amber from Denmark to Canada, you would have to plan on paying Canada Customs roughly 20 percent of the value ...
• Consumer-generated online marketing efforts to negatively promote brands and companies for which they are non-fans are known as ___________.
• In terms of performance measures important to marketing managers, unique visitors are
• Which type of product positioning would most likely be used to avoid cannibalization?
• When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?
• Which of the following customer service components is likely to be most critical for Ford when it purchases new-to-the-manufacturer automobile tires (tires...
• In considering its competition, a firm must assess the likelihood of new entrants. Additional producers in the marketplace typically:
• Organizations (franchisors) that decide to franchise (franchisors) have _____ expansion costs in opening new outlets accompanied by _____ control compared ...
• Marketing research attempts to identify and define both marketing _____ and _______.
• Which of the following statements is true about Facebook?
• Which of the following is not considered one of the five major environmental factors in marketing?
• L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?
• The data accumulated by a public safety officer who measures the speed of all the cars that pass a given point is referred to as _______ data.
• The competitive industry where Ford, GM, and Toyota operate in can best be described as:
• The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confused, ...
• When Guliyan Chocolates runs a magazine ad with the headline "Spend this birthday with your family" it has created _____ advertising.
• Using Internet for information search for product information satisfies which requirement?
• The Hotel Association of India suggests that six in ten Indians look for an environmentally friendly hotel as part of their travel plans. This is an exampl...
• The process of conveying a message to others that requires six central elements - a source, a message, a channel of communication, a receiver, and the proc...
• In comparison between face-to-face communications and telephone or e-mail communications, face-to-face has a ___________ level of media richness.