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Question

A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as

A negotiated cost. Correct Answer Incorrect Answer
B cost per thousand. Correct Answer Incorrect Answer
C cost per action. Correct Answer Incorrect Answer
D cost per click. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

The cost per thousand (CPM) measure ties to the number of times the ad loads and a user might see it—but not whether the user has actually reacted to it. See Figure 20.4.

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