Practice Basics of Marketing Management Questions and Answers

• If you wanted to set up a business importing amber from Denmark to Canada, you would have to plan on paying Canada Customs roughly 20 percent of the value ...
• Consumer-generated online marketing efforts to negatively promote brands and companies for which they are non-fans are known as ___________.
• In terms of performance measures important to marketing managers, unique visitors are
• Which type of product positioning would most likely be used to avoid cannibalization?
• When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?
• Which of the following customer service components is likely to be most critical for Ford when it purchases new-to-the-manufacturer automobile tires (tires...
• In considering its competition, a firm must assess the likelihood of new entrants. Additional producers in the marketplace typically:
• Organizations (franchisors) that decide to franchise (franchisors) have _____ expansion costs in opening new outlets accompanied by _____ control compared ...
• Marketing research attempts to identify and define both marketing _____ and _______.
• Which of the following statements is true about Facebook?
• Which of the following is not considered one of the five major environmental factors in marketing?
• L'Oreal's former advertising theme, "Because you're worth it" relied on which of the psychological influences on behaviour?
• The data accumulated by a public safety officer who measures the speed of all the cars that pass a given point is referred to as _______ data.
• The competitive industry where Ford, GM, and Toyota operate in can best be described as:
• The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confused, ...
• When Guliyan Chocolates runs a magazine ad with the headline "Spend this birthday with your family" it has created _____ advertising.
• Using Internet for information search for product information satisfies which requirement?
• The Hotel Association of India suggests that six in ten Indians look for an environmentally friendly hotel as part of their travel plans. This is an exampl...
• The process of conveying a message to others that requires six central elements - a source, a message, a channel of communication, a receiver, and the proc...
• In comparison between face-to-face communications and telephone or e-mail communications, face-to-face has a ___________ level of media richness.
• The competition between McDonald's, Wendy's, and Burger King is known as which form of competition?
• Massachusetts-based BJ's Wholesale (third in sales among members-only retail chains) recently opened its first stores in Georgia in 2012. This is an exampl...
• when designing the product element of the marketing mix for services, marketing managers should give special attention to:
• While both traditional media and social media can reach either a large audience or a niche audience, social media are different from traditional media beca...
• Indirect channels for consumer goods
• All of the following steps are part of the process used to develop an organization's promotion program EXCEPT:
• A single social media site like Facebook or YouTube is referred to as a
• Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs directly...
• All of the following are critical aspects that need to be included to ensure a social media strategy is successful, except:
• Place or distribution is extremely important to the managing services because of which unique characteristic of services?
• When a car company builds a model with an aim of satisfying the needs of everyone and introduces that "customers can have it in any colour, as long as it's...
• The EU has benefited its member nations by providing each of the following EXCEPT:
• Smart systems are
• All of the following are suitable reasons why Target entered Canada except:
• Considering the concept of a service continuum, how would one characterize a tailored suit?
• An Insurance ad showing an elderly woman being assisted by a nurse trying to convey that she will not have the care she needs because she failed to conside...
• Compared to traditional market research, using social media research is:
• When customers buy services they consider the ___________ costs such as time.
• Which survey is most expensive because of the interviewer's time and travel expenses?
• The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of: