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Practice Basics of Marketing Management Questions and Answers

Which positioning strategy is likely to use a non-mainstream retailer to sell their product?
Kodak & Fuji control the majority of sales for amateur photographic film. This exemplifies the competitive situation called:
What are the three steps involved in the PLANNING phase of the strategic marketing process?
Buying a book at www.amazon.in to give as a birthday present is an example of a(n) _____ transaction.
Christy pest control solutions was trying to forecast sales for the next year. The marketing manager sent out a survey to 1000 prospective customers, askin...
When a local sports shop wants to segment its potential customers based on demographic variables and decide on he diversity of products the store will carr...
Each of the following can influence customers' perceptions of the authenticity of their service experiences EXCEPT:
When Rashmi called the toll-free number to order one dozen Roses from Ferns and Petals, she was using:
A store selling over the Internet 24/7 is characterized with relatively _____ active customer involvement and relatively _______ active retailer involvemen...
A researcher stands at a traffic light and counts the number of cars that make left turns. These findings will be used to determine if an ‘advanced green...
Organizations attempt to reduce the inconsistency in the delivery of services through:
At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective...
Considering the concept of a service continuum, how would one characterize receiving a semester of lectures on marketing?
SBUs with high growth rate and low relative market share are called ___________.
In physical distribution decisions, total logistics cost includes each of the following EXCEPT:
The type of demand forecasting, where a mathematical formula is created to predict future customer demand is known as _________.
The first step in any social audit is to:
When Urban buy superstore says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:
To be identified as a market segment, its members must:
The brand manager of Nikon's newest camera product has decided to create a video for an advertising campaign to be presented to a narrow, sophisticated tar...
All of the following marketers would consider unethical practices by consumers, except:
The primary function of the General Agreement on Tariffs and Trade (GATT) has been to limit trade barriers and promote world trade through the:
When an established potato chips company gives its resellers discounts to encourage them to carry and promote its products, it uses a(n) _____ strategy. ...
A washing Machine Company aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketin...
Most advertising messages are made up of two types of elements. They are:
What is another term that is sometimes used interchangeably with "social media?"
The distinct set of personality characteristics common among people of a particular country or society is known as
Social networks are
Promotional programs are specifically directed to:
Load factor is often used in marketing dashboards for airlines as a measure of:
An owner of two new kittens would most likely use an experiential search or prior experiences when purchasing:
Adding QR codes to products that allow consumers to connect with the company online, or using a hashtag in a commercial or during a television show are exa...
Consumers are able to search for, evaluate, and order products through the Internet. This type of shopping occurs through:
A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retail...
What are the moral principles and values that govern the actions and decisions of an individual or group called?
Head-to-head positioning requires a product to:
When a local coffee shop launches a new mobile version of their traditional website that can be found using a mobile phone, the coffee shop recognizes the ...
Changes in social forces can have a dramatic impact on a marketing strategy, some of these social forces in the environment include the demographic charact...
The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
Which of the following statements about e-commerce is true?

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