Practice Basics of Marketing Management Questions and Answers

• Which positioning strategy is likely to use a non-mainstream retailer to sell their product?
• Kodak & Fuji control the majority of sales for amateur photographic film. This exemplifies the competitive situation called:
• What are the three steps involved in the PLANNING phase of the strategic marketing process?
• Buying a book at www.amazon.in to give as a birthday present is an example of a(n) _____ transaction.
• Christy pest control solutions was trying to forecast sales for the next year. The marketing manager sent out a survey to 1000 prospective customers, askin...
• When a local sports shop wants to segment its potential customers based on demographic variables and decide on he diversity of products the store will carr...
• Each of the following can influence customers' perceptions of the authenticity of their service experiences EXCEPT:
• When Rashmi called the toll-free number to order one dozen Roses from Ferns and Petals, she was using:
• A store selling over the Internet 24/7 is characterized with relatively _____ active customer involvement and relatively _______ active retailer involvemen...
• A researcher stands at a traffic light and counts the number of cars that make left turns. These findings will be used to determine if an ‘advanced green...
• Organizations attempt to reduce the inconsistency in the delivery of services through:
• At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective...
• Considering the concept of a service continuum, how would one characterize receiving a semester of lectures on marketing?
• SBUs with high growth rate and low relative market share are called ___________.
• In physical distribution decisions, total logistics cost includes each of the following EXCEPT:
• The type of demand forecasting, where a mathematical formula is created to predict future customer demand is known as _________.
• The first step in any social audit is to:
• When Urban buy superstore says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:
• To be identified as a market segment, its members must:
• The brand manager of Nikon's newest camera product has decided to create a video for an advertising campaign to be presented to a narrow, sophisticated tar...
• All of the following marketers would consider unethical practices by consumers, except:
• The primary function of the General Agreement on Tariffs and Trade (GATT) has been to limit trade barriers and promote world trade through the:
• When an established potato chips company gives its resellers discounts to encourage them to carry and promote its products, it uses a(n) _____ strategy. ...
• A washing Machine Company aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketin...
• Most advertising messages are made up of two types of elements. They are:
• What is another term that is sometimes used interchangeably with "social media?"
• The distinct set of personality characteristics common among people of a particular country or society is known as
• Social networks are
• Promotional programs are specifically directed to:
• Load factor is often used in marketing dashboards for airlines as a measure of:
• An owner of two new kittens would most likely use an experiential search or prior experiences when purchasing:
• Adding QR codes to products that allow consumers to connect with the company online, or using a hashtag in a commercial or during a television show are exa...
• Consumers are able to search for, evaluate, and order products through the Internet. This type of shopping occurs through:
• A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retail...
• What are the moral principles and values that govern the actions and decisions of an individual or group called?
• Head-to-head positioning requires a product to:
• When a local coffee shop launches a new mobile version of their traditional website that can be found using a mobile phone, the coffee shop recognizes the ...
• Changes in social forces can have a dramatic impact on a marketing strategy, some of these social forces in the environment include the demographic charact...
• The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
• Which of the following statements about e-commerce is true?