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Advance Marketing Techniques
Practice Advance Marketing Techniques Questions and Answers
Franchising is a type of:
Which type of store gives shoppers the greatest variety of merchandise?
Your neighbourhood dry cleaner or florist is likely to be categorized according to its form of retail ownership as an independent retailer. This means it i...
Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending is classified as:
Hello Brands offers many product lines, including sporting equipment and plumbing products. Together, these product lines are referred to as a(n):
A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions...
Which of the following is NOT a common reason for new-product failures?
A supplier gains power when the product is:
A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
Developing marketing plans to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canada is called ______.
Femina high magazine is a new publication designed to appeal to women over the age of 40. Demand for such magazines is an example of how changing _____ cha...
Which product below is likely purchased using discretionary income?
Coupons and sales are frequently used marketing tactics in which form of competition?
What is your age? A. Under 20 years, B. 21 to 45 years, C. 46 to 60 years is most likely an example of a(n):
Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...
Observing people and asking them questions are two ways to obtain:
Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into
Social media deliberately seek to ensure that the message does not end with an individual receiver. Social media seek to reach __________.
Facebook had slightly over __________ unique U.S. visitors per day by September 2011.
When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be describe...
The correct rank order of social media sites from least to most popular as measured by the number of unique U.S. visitors as of September 2011 is
Members of LinkedIn are known as:
The demand for which the product is not available or is not developed till now, is known as _______ demand.
How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:
All of the following are key elements of future services, except:
All of the following examples a consumer might have difficulty separating the deliverer of the service from the service itself, except:
Services performed by plastic surgeons or lawyers are primarily evaluated on _____ properties.
The elements that make services unique are the four Is. The four Is are:
A message is conveyed by means of a _____ such as a salesperson, advertising media, or public relations tools.
A push strategy refers to
All of the following are aspects of the development stage of the promotion program, EXCEPT
The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:
Six months into a new marketing program, the Manager assesses the current metrics of the plan to the original forecasted results. When she realizes that sa...
Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:
When a company decides to have a market presence in more than 100 countries, even if they are not profitable, their growth strategy is _________.
When deciding how the products Pepsi One will differ from Diet Pepsi, Pepsi must develop an effective:
At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?
A dishwash liquid manufacturing company comes up with mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon and ...
A social audit:
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Basics of Marketing Management
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