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    Question

    At which step of the planning stage of the strategic

    marketing process does a firm develop the program's marketing mix?
    A situation analysis Correct Answer Incorrect Answer
    B goal setting Correct Answer Incorrect Answer
    C marketing program Correct Answer Incorrect Answer
    D sales forecasting Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The marketing program represents the "how" part of the strategic marketing process. At this point, an organization develops both its marketing mix and budget.

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