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    Question

    Ford Motor Company of Canada lumps together prospective

    buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:
    A aggregation marketing Correct Answer Incorrect Answer
    B market segmentation Correct Answer Incorrect Answer
    C market clustering Correct Answer Incorrect Answer
    D profiling Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Key term definition - market segmentation

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