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    5. Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasin

    Question

    Ford Motor Company of Canada lumps together prospective

    buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:
    A aggregation marketing Correct Answer Incorrect Answer
    B market segmentation Correct Answer Incorrect Answer
    C market clustering Correct Answer Incorrect Answer
    D profiling Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Key term definition - market segmentation

    Practice Next
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