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      Question

      Ford Motor Company of Canada lumps together prospective

      buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:
      A aggregation marketing Correct Answer Incorrect Answer
      B market segmentation Correct Answer Incorrect Answer
      C market clustering Correct Answer Incorrect Answer
      D profiling Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Key term definition - market segmentation

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