Question
Which digital metric measures impressions to clicks?
Solution
Detailed Concept Explanation CTR – Click Through Rate measures how many people clicked an ad after seeing it. Formula:
CTR = (Clicks ÷ Impressions) × 100 Why other options are NOT correct
- ROI (Return on Investment): Profitability measure
- CLV: Customer value metric
- CPC (Cost Per Click): Cost metric
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