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    • Question

      Which digital metric measures impressions to clicks?

      A ROI Correct Answer Incorrect Answer
      B CLV Correct Answer Incorrect Answer
      C CTR Correct Answer Incorrect Answer
      D CPC Correct Answer Incorrect Answer
      E None of the above Correct Answer Incorrect Answer

      Solution

      Detailed Concept Explanation CTR – Click Through Rate measures how many people clicked an ad after seeing it. Formula:
      CTR = (Clicks ÷ Impressions) × 100 Why other options are NOT correct

      • ROI (Return on Investment): Profitability measure
      • CLV: Customer value metric
      • CPC (Cost Per Click): Cost metric

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