Six months into a new marketing program, the Manager

Q: Answer-Six months into a new marketing program, the Manager assesses the current metrics of the plan to the...

The control phase of the strategic marketing process seeks to keep the marketing program moving in the direction set for it. Accomplishing this requires the marketing manager to 1 compare the results of the marketing program with the goals in the written plans to identify deviations and 2 act on these deviations correcting negative deviations and exploiting positive ones.

assesses the current metrics of the plan to the original forecasted results. When she realizes that sales are not on target and the plan must be adjusted, she is:

A segmenting the market and selecting target markets

B establishing a business mission and designing measurable goals and objectives.

C designing the marketing mix and setting the budget

D identifying deviations in the marketing plan and acting on them.

E None of these

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Six months into a new marketing program, the Manager

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