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      Question

      All of the following are aspects of the development

      stage of the promotion program, EXCEPT
      A understanding who is the target market Correct Answer Incorrect Answer
      B understanding the budget for the promotion program Correct Answer Incorrect Answer
      C deciding where the promotion should be run Correct Answer Incorrect Answer
      D developing the product Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Development of the promotion program focuses on the four Ws: • Who is the target audience? • What are (1) the promotion objectives, (2) the amounts of money that can be budgeted for the promotion program, and (3) the kinds of promotion to use? • Where should the promotion be run? • When should the promotion be run?

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