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    Question

    When deciding how the products Pepsi One will differ

    from Diet Pepsi, Pepsi must develop an effective:
    A marketing program Correct Answer Incorrect Answer
    B market divestiture Correct Answer Incorrect Answer
    C market dramatization Correct Answer Incorrect Answer
    D product demonstration Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    This is Step 2 in the strategic marketing process.

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