Question
Which promotion tool is most suitable for awareness?
Solution
Detailed Concept Explanation Advertising is a paid, non-personal form of communication used to reach a large audience.
It is best suited for creating awareness about products and services. Banking example:
- TV ads for savings accounts
- Newspaper ads for government schemes
- Personal selling: One-to-one, suitable for high-value products
- Direct marketing: Targeted communication
- Public Relations (PR): Focuses on image, not awareness alone
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