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    Question

    Observing people and asking them questions are two ways

    to obtain:
    A primary data Correct Answer Incorrect Answer
    B internal secondary data Correct Answer Incorrect Answer
    C external secondary data Correct Answer Incorrect Answer
    D experimental independent variables. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    There are really only two ways to collect primary data for a marketing study: (1) by observing people; and (2) by asking them questions.

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