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      Question

      Customer churn means:

      A New customers Correct Answer Incorrect Answer
      B Lost customers Correct Answer Incorrect Answer
      C Loyal customers Correct Answer Incorrect Answer
      D Premium customers Correct Answer Incorrect Answer
      E None of the above Correct Answer Incorrect Answer

      Solution

      Detailed Concept Explanation Customer churn refers to customers who stop using a bank’s products or services. High churn = poor retention. Why other options are NOT correct

      • New customers: Acquisition
      • Loyal customers: Opposite of churn
      • Premium customers: Segment type
       

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