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    Question

    Customer churn means:

    A New customers Correct Answer Incorrect Answer
    B Lost customers Correct Answer Incorrect Answer
    C Loyal customers Correct Answer Incorrect Answer
    D Premium customers Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Customer churn refers to customers who stop using a bank’s products or services. High churn = poor retention. Why other options are NOT correct

    • New customers: Acquisition
    • Loyal customers: Opposite of churn
    • Premium customers: Segment type
     

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