New One Goal, Three Exams: Strategies for Mastering RBI, SEBI, and IFSCA Exams
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Question

The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:

A Customer Lifetime Value Correct Answer Incorrect Answer
B Holistic marketing Correct Answer Incorrect Answer
C Synergistic marketing Correct Answer Incorrect Answer
D Customer Relationship Management Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Customer relationship management is the process of building and developing long-term relationships with customers by delivering customer value and satisfaction.

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