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      Question

      The process of building and developing long-term

      relationships with customers by delivering customer value and satisfaction is known as:
      A Customer Lifetime Value Correct Answer Incorrect Answer
      B Holistic marketing Correct Answer Incorrect Answer
      C Synergistic marketing Correct Answer Incorrect Answer
      D Customer Relationship Management Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Customer relationship management is the process of building and developing long-term relationships with customers by delivering customer value and satisfaction.

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