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      Question

      Which survey type is usually biased because those likely

      to respond have had especially positive or negative experiences with a given product, service, or brand?
      A telephone Correct Answer Incorrect Answer
      B personal interviews Correct Answer Incorrect Answer
      C focus groups Correct Answer Incorrect Answer
      D mail Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Mail surveys are usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or brand.

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