Question

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:

A protecting the environment. Correct Answer Incorrect Answer
B enhancing corporate sales and profits Correct Answer Incorrect Answer
C following the guidelines of industry-specific codes of ethics. Correct Answer Incorrect Answer
D fulfilling company objectives. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

There is a difference between outright donations and cause marketing in that cause marketing is directly tied to customer revenues generated by the promotion of a product. The cause marketing promotion should increase product usage or consumption through association with a particular cause.

Practice Next
×
×