New Click here to Enroll for SIDBI MSME Expert Classes by Experts

    Register

    Question

    Cause marketing programs incorporate all three concepts

    of social responsibility by addressing public concerns, satisfying customer needs, and:
    A protecting the environment. Correct Answer Incorrect Answer
    B enhancing corporate sales and profits Correct Answer Incorrect Answer
    C following the guidelines of industry-specific codes of ethics. Correct Answer Incorrect Answer
    D fulfilling company objectives. Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    There is a difference between outright donations and cause marketing in that cause marketing is directly tied to customer revenues generated by the promotion of a product. The cause marketing promotion should increase product usage or consumption through association with a particular cause.

    Practice Next