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Question

A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions for developing the marketing mix strategy, classifying by the type of user focuses on the market and:

A market size. Correct Answer Incorrect Answer
B business mission Correct Answer Incorrect Answer
C purchase behaviour Correct Answer Incorrect Answer
D generated revenue. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Classifying by the type of user focuses on the market and the user's purchase behaviour, which determine the marketing mix strategy.

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