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Question

A supplier gains power when the product is:

A critical to the buyer, and switching costs are high. Correct Answer Incorrect Answer
B relatively unimportant to the seller, and switching costs are low Correct Answer Incorrect Answer
C relatively unimportant to the seller, and switching costs are high Correct Answer Incorrect Answer
D critical to the buyer, and switching costs are low. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

A supplier gains power when the product is critical to the buyer and when it has built up the switching costs.

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