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      Question

      All of the following examples a consumer might have

      difficulty separating the deliverer of the service from the service itself, except:
      A a dental visit Correct Answer Incorrect Answer
      B submitting the tax return online Correct Answer Incorrect Answer
      C a university marketing class Correct Answer Incorrect Answer
      D a haircut. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The services described here involve very different degrees of interaction between the consumer and the service provider, but the consumer cannot separate the deliverer of the service from the service itself. The best answer would be ‘B' as it is a no-touch online activity you are completing yourself.

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