Question

    When Future Vacations allows customers to personalize

    their next vacation and customize their trip to whatever their needs are, this would best be described as:
    A ultra-customization Correct Answer Incorrect Answer
    B product innovation Correct Answer Incorrect Answer
    C product differentiation Correct Answer Incorrect Answer
    D mass personalization Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Ultra-customization allows you to hand-pick your entertainment packages, personalize your next vacation, design your own clothes, customize your website, and choose exactly the information you want to be exposed to, including receiving customized newsletters and magazines.

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