_____________ marketing concept focuses on delivering customer satisfaction along with improving the consumer's and the society's well-being.
The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Consider the following Statements.
(i) As part of AtmaNirbhar Bharat Abhiyan stimulus package, the Department has launched Animal Husbandry in...
Which sector is eligible for classification under the sub-target of 7.5% prescribed for Micro enterprise under the priority sector?
What global commitments does the Gujarat Declaration reaffirm?
Consider the following statements with reference to Natural Farming, -:
1. Mizoram is the world's first fully organic state.
2. Natural fa...
Which of the following Statement about the SMILE Scheme is True?
Which initiative established by BRICS aims to support the financial stability of its member nations during short-term balance of payments pressures?
Which of the following Statements about the PM eVidya Scheme is/are correct?
(I)- Siksha Vani of CBSE disseminates audio content for various subj...
For what period is the PM SHRI schools scheme planned to be implemented, with a total project cost of Rs 27360 crore?
Consider the following Statements.
(I) Pradhan Mantri Matsya Sampada Yojana (PMMSY) was launched on 10th September 2020.
(II) The aim...
What is the funding limit provided per family per year under the Pradhan Mantri Jan Arogya Yojana (PMJAY)?