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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being.
Which of the following leaf modifications occur (s) in the desert areas to inhibit water loss?
1. Hard and waxy leaves
2. Tiny leaves<...
Where will WHO and the Ministry of AYUSH organize the Global Summit on Traditional Medicine for the first time?
Which of the following led to the initiation of the Mahila Samakhya Programme in 1989?
According to the latest employment-unemployment indicators report released by the National Statistical Office (NSO), what was India's unemployment rate ...
Which mountain range geographically separates North and South India?
Energy of Ultraviolet rays is greater than-
Which organization launched the aviio app to provide real-time data to airport passengers?
Badri Narayan won the Sahitya Akademi Awards 2022 for which of the following types of literary work?
Tiware Dam is situated in which of the following states?
Consider the following statements-
1.The boundary line of the national park is defined by legislation.
2.Reserved biozones are declared fo...