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The Production Concept holds that consumers will favour products that are available and highly affordable, and that management should therefore focus on improving production and distribution efficiency. Revolves around economies of scale Useful when: Demand > Supply Product Concept holds that consumers will favour products that offer the most quality, performance and innovative features, and that an organization should thus devote energy to making continuous product improvements. The Selling Concept holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort. The Marketing Concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The Societal Marketing Concept holds that the organization should determine the needs, wants and interests of target markets. It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and the society's well-being. Â
Government of India renamed the PTGs as Particularly Vulnerable Tribal Groups (PVTGs), there are how much PVTGs notified in the country?
How many central bank governors have received an "A+" rating in the Global Finance Central Banker Report Cards 2023?
Central Government’s PM FME scheme aims at providing financial, technical and business support to upgrade existing micro food processing enterpris...
What is the primary purpose of the SVAMITVA Scheme?
Consider the following statements about Gender budgeting:
I. Ministry of Women and Child Development is the nodal agency to implement strategy of...
What is the main objective of the Montreal Protocol?
Which of the following is/are covered under PMMSY?
I.               Enhancement of Production and Productivity
II. Â...
The primary objective of the Mahatma Gandhi National Rural Employment Guarantee Scheme is to guarantee __________ days of employment in every financial ...
To improve socio-economic conditions of the particularly vulnerable tribal groups (PVTGs), the Government has stated that the Pradhan Mantri PVTG Devel...
Atal Pension Yojna is being administered by which of the following entity ?