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    Question

    Retention is cheaper than acquisition because:

    A Customers demand less Correct Answer Incorrect Answer
    B Marketing cost is lower Correct Answer Incorrect Answer
    C Products are cheaper Correct Answer Incorrect Answer
    D Staff cost reduces Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Retention is cheaper because:

    • Existing customers already trust the bank
    • No heavy advertising needed
    • Cross-selling cost is low
    Acquisition requires high promotional & onboarding costs. Why other options are NOT correct
    • A. Customers demand less: Not always true
    • C. Products are cheaper: Same products
    • D. Staff cost reduces: Not directly related

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