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      Question

      Retention is cheaper than acquisition because:

      A Customers demand less Correct Answer Incorrect Answer
      B Marketing cost is lower Correct Answer Incorrect Answer
      C Products are cheaper Correct Answer Incorrect Answer
      D Staff cost reduces Correct Answer Incorrect Answer
      E None of the above Correct Answer Incorrect Answer

      Solution

      Detailed Concept Explanation Retention is cheaper because:

      • Existing customers already trust the bank
      • No heavy advertising needed
      • Cross-selling cost is low
      Acquisition requires high promotional & onboarding costs. Why other options are NOT correct
      • A. Customers demand less: Not always true
      • C. Products are cheaper: Same products
      • D. Staff cost reduces: Not directly related

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