Question

    Femina high magazine is a new publication designed to appeal to women over the age of 40. Demand for such magazines is an example of how changing _____ characteristics impact the marketing environment.

    A cultural Correct Answer Incorrect Answer
    B behavioural Correct Answer Incorrect Answer
    C occupational Correct Answer Incorrect Answer
    D demographic Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Age and gender are demographic characteristics.

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