Question

Femina high magazine is a new publication designed to appeal to women over the age of 40. Demand for such magazines is an example of how changing _____ characteristics impact the marketing environment.

A cultural Correct Answer Incorrect Answer
B behavioural Correct Answer Incorrect Answer
C occupational Correct Answer Incorrect Answer
D demographic Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Age and gender are demographic characteristics.

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