Question
Which KPI measures digital ad effectiveness?
Solution
Detailed Concept Explanation CTR – Click Through Rate measures the effectiveness of digital advertisements. Formula:
CTR = (Number of Clicks ÷ Number of Impressions) × 100 Higher CTR = better engagement. Why other options are NOT correct
- B. GDP (Gross Domestic Product): Economic indicator
- C. ROI (Return on Investment): Overall profitability metric
- D. CLV (Customer Lifetime Value): Long-term customer value
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