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      Question

      Which of the following is NOT a common reason for

      new-product failures?
      A poor execution of the marketing mix Correct Answer Incorrect Answer
      B market was too biased Correct Answer Incorrect Answer
      C poor product quality Correct Answer Incorrect Answer
      D too little market attractiveness Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The other three reasons why new products fail are (1) insignificant point of difference; (2) incomplete market and product definition; and (3) no economical access to buyers. "Market was too biased" may have an effect, but opinions about products can be changed by good marketing communications.

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