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    Question

    Which of the following is NOT a common reason for

    new-product failures?
    A poor execution of the marketing mix Correct Answer Incorrect Answer
    B market was too biased Correct Answer Incorrect Answer
    C poor product quality Correct Answer Incorrect Answer
    D too little market attractiveness Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The other three reasons why new products fail are (1) insignificant point of difference; (2) incomplete market and product definition; and (3) no economical access to buyers. "Market was too biased" may have an effect, but opinions about products can be changed by good marketing communications.

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