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    Question

    Which factor affects loan product adoption?

    A Brand logo Correct Answer Incorrect Answer
    B Interest rate Correct Answer Incorrect Answer
    C Branch color Correct Answer Incorrect Answer
    D Staff uniform Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation For loan products, the interest rate directly determines:

    • EMI (Equated Monthly Instalment)
    • Total repayment amount
    • Affordability of the loan
    Hence, it is the most influential factor in a customer’s loan adoption decision. Why other options are NOT correct
    • Brand logo: Affects perception, not repayment burden
    • Branch colour: Cosmetic factor
    • Staff uniform: Service appearance, not product economics

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