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      Question

      Which factor affects loan product adoption?

      A Brand logo Correct Answer Incorrect Answer
      B Interest rate Correct Answer Incorrect Answer
      C Branch color Correct Answer Incorrect Answer
      D Staff uniform Correct Answer Incorrect Answer
      E None of the above Correct Answer Incorrect Answer

      Solution

      Detailed Concept Explanation For loan products, the interest rate directly determines:

      • EMI (Equated Monthly Instalment)
      • Total repayment amount
      • Affordability of the loan
      Hence, it is the most influential factor in a customer’s loan adoption decision. Why other options are NOT correct
      • Brand logo: Affects perception, not repayment burden
      • Branch colour: Cosmetic factor
      • Staff uniform: Service appearance, not product economics

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