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Practice Advance Marketing Techniques Questions and Answers

When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be describe...
The correct rank order of social media sites from least to most popular as measured by the number of unique U.S. visitors as of September 2011 is
Members of LinkedIn are known as:
The demand for which the product is not available or is not developed till now, is known as _______ demand.
How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:
All of the following are key elements of future services, except:
All of the following examples a consumer might have difficulty separating the deliverer of the service from the service itself, except:
Services performed by plastic surgeons or lawyers are primarily evaluated on _____ properties.
The elements that make services unique are the four Is. The four Is are:
A message is conveyed by means of a _____ such as a salesperson, advertising media, or public relations tools.
A push strategy refers to
All of the following are aspects of the development stage of the promotion program, EXCEPT
The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:
Six months into a new marketing program, the Manager assesses the current metrics of the plan to the original forecasted results. When she realizes that sa...
Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:
When a company decides to have a market presence in more than 100 countries, even if they are not profitable, their growth strategy is _________.
When deciding how the products Pepsi One will differ from Diet Pepsi, Pepsi must develop an effective:
At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?
A dishwash liquid manufacturing company comes up with mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon and ...
A social audit:
Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
When Google tried to open an office in China to sell its web services and advertising tools, which was eventually shut down, Google was trying to engage in...
What is the international agreement which includes Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar, and Cambodia?
_____________ marketing concept focuses on delivering customer satisfaction along with improving the consumer's and the society's well-being.
An ad for Mother's soup reads, "That great taste your family has always loved, is still here." This is an example of _____ advertising.

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