Practice Advance Marketing Techniques Questions and Answers

• When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be describe...
• The correct rank order of social media sites from least to most popular as measured by the number of unique U.S. visitors as of September 2011 is
• Members of LinkedIn are known as:
• The demand for which the product is not available or is not developed till now, is known as _______ demand.
• How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:
• All of the following are key elements of future services, except:
• All of the following examples a consumer might have difficulty separating the deliverer of the service from the service itself, except:
• Services performed by plastic surgeons or lawyers are primarily evaluated on _____ properties.
• The elements that make services unique are the four Is. The four Is are:
• A message is conveyed by means of a _____ such as a salesperson, advertising media, or public relations tools.
• A push strategy refers to
• All of the following are aspects of the development stage of the promotion program, EXCEPT
• The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:
• Six months into a new marketing program, the Manager assesses the current metrics of the plan to the original forecasted results. When she realizes that sa...
• Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:
• When a company decides to have a market presence in more than 100 countries, even if they are not profitable, their growth strategy is _________.
• When deciding how the products Pepsi One will differ from Diet Pepsi, Pepsi must develop an effective:
• At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?
• A dishwash liquid manufacturing company comes up with mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon and ...
• A social audit:
• Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:
• When Google tried to open an office in China to sell its web services and advertising tools, which was eventually shut down, Google was trying to engage in...
• What is the international agreement which includes Indonesia, Malaysia, Philippines, Singapore, Thailand, Brunei, Vietnam, Laos, Myanmar, and Cambodia?
• _____________ marketing concept focuses on delivering customer satisfaction along with improving the consumer's and the society's well-being.
• An ad for Mother's soup reads, "That great taste your family has always loved, is still here." This is an example of _____ advertising.