Practice Advance Marketing Techniques Questions and Answers

• Franchising is a type of:
• Which type of store gives shoppers the greatest variety of merchandise?
• Your neighbourhood dry cleaner or florist is likely to be categorized according to its form of retail ownership as an independent retailer. This means it i...
• Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending is classified as:
• Hello Brands offers many product lines, including sporting equipment and plumbing products. Together, these product lines are referred to as a(n):
• A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods. To clarify decisions...
• Which of the following is NOT a common reason for new-product failures?
• A supplier gains power when the product is:
• A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
• Developing marketing plans to reflect the unique attitudes, ancestry, communication preferences, and lifestyles of ethnic Canada is called ______.
• Femina high magazine is a new publication designed to appeal to women over the age of 40. Demand for such magazines is an example of how changing _____ cha...
• Which product below is likely purchased using discretionary income?
• Coupons and sales are frequently used marketing tactics in which form of competition?
• What is your age? A. Under 20 years, B. 21 to 45 years, C. 46 to 60 years is most likely an example of a(n):
• Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...
• Observing people and asking them questions are two ways to obtain:
• YouTube is
• Companies like Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into
• Social media deliberately seek to ensure that the message does not end with an individual receiver. Social media seek to reach __________.
• Facebook had slightly over __________ unique U.S. visitors per day by September 2011.
• When Future Vacations allows customers to personalize their next vacation and customize their trip to whatever their needs are, this would best be describe...
• The correct rank order of social media sites from least to most popular as measured by the number of unique U.S. visitors as of September 2011 is
• Members of LinkedIn are known as:
• The demand for which the product is not available or is not developed till now, is known as _______ demand.
• How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:
• All of the following are key elements of future services, except:
• All of the following examples a consumer might have difficulty separating the deliverer of the service from the service itself, except:
• Services performed by plastic surgeons or lawyers are primarily evaluated on _____ properties.
• The elements that make services unique are the four Is. The four Is are:
• A message is conveyed by means of a _____ such as a salesperson, advertising media, or public relations tools.
• A push strategy refers to
• All of the following are aspects of the development stage of the promotion program, EXCEPT
• The process of building and developing long-term relationships with customers by delivering customer value and satisfaction is known as:
• Six months into a new marketing program, the Manager assesses the current metrics of the plan to the original forecasted results. When she realizes that sa...
• Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:
• When a company decides to have a market presence in more than 100 countries, even if they are not profitable, their growth strategy is _________.
• When deciding how the products Pepsi One will differ from Diet Pepsi, Pepsi must develop an effective:
• At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?
• A dishwash liquid manufacturing company comes up with mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon and ...
• A social audit: