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Practice Basics of Marketing Management Questions and Answers

Nick says that "channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Nick's ...
The number of times a Facebook Page is loaded in a given time period is referred to as
All of the below are considered basic techniques of exploratory research except:
Alarm clock is an example of _________ demand, as its demand is reducing with time.
A pull strategy occurs when:
As a performance measure, share of voice is
A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its p...
Components of a consumer's income include:
Within each product line, a specific product as noted by a unique brand, size, or price is referred to as the ____________.
Retailers can reduce problems associated with selective retention by:
why might a new company decide to target 60 years old as opposed to 40 years old?
The type of need which is clearly specified by the customer is known as ___________.
Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products E...
The rising trend of Facebook growth alongwith betterment of internet facilities and smartphone connectivity is an example of ____________ forces.
In what way are traditional and social media similar?
Which of the following products would most likely be sold through pure competition?
Which of the following is NOT an example of a purchase of industrial goods?
The means by which the advertising message is communicated to the target audience is through:
An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as pro...
Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if some...
Which positioning strategy is likely to use a non-mainstream retailer to sell their product?
Kodak & Fuji control the majority of sales for amateur photographic film. This exemplifies the competitive situation called:
What are the three steps involved in the PLANNING phase of the strategic marketing process?
Buying a book at www.amazon.in to give as a birthday present is an example of a(n) _____ transaction.
Christy pest control solutions was trying to forecast sales for the next year. The marketing manager sent out a survey to 1000 prospective customers, askin...
When a local sports shop wants to segment its potential customers based on demographic variables and decide on he diversity of products the store will carr...
Each of the following can influence customers' perceptions of the authenticity of their service experiences EXCEPT:
When Rashmi called the toll-free number to order one dozen Roses from Ferns and Petals, she was using:
A store selling over the Internet 24/7 is characterized with relatively _____ active customer involvement and relatively _______ active retailer involvemen...
A researcher stands at a traffic light and counts the number of cars that make left turns. These findings will be used to determine if an ‘advanced green...
Organizations attempt to reduce the inconsistency in the delivery of services through:
At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective...
Considering the concept of a service continuum, how would one characterize receiving a semester of lectures on marketing?
SBUs with high growth rate and low relative market share are called ___________.
In physical distribution decisions, total logistics cost includes each of the following EXCEPT:
The type of demand forecasting, where a mathematical formula is created to predict future customer demand is known as _________.
The first step in any social audit is to:
When Urban buy superstore says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:
To be identified as a market segment, its members must:
The brand manager of Nikon's newest camera product has decided to create a video for an advertising campaign to be presented to a narrow, sophisticated tar...

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