Practice Basics of Marketing Management Questions and Answers

• Nick says that "channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Nick's ...
• The number of times a Facebook Page is loaded in a given time period is referred to as
• All of the below are considered basic techniques of exploratory research except:
• Alarm clock is an example of _________ demand, as its demand is reducing with time.
• A pull strategy occurs when:
• As a performance measure, share of voice is
• A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its p...
• Components of a consumer's income include:
• Within each product line, a specific product as noted by a unique brand, size, or price is referred to as the ____________.
• Retailers can reduce problems associated with selective retention by:
• why might a new company decide to target 60 years old as opposed to 40 years old?
• The type of need which is clearly specified by the customer is known as ___________.
• Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products E...
• The rising trend of Facebook growth alongwith betterment of internet facilities and smartphone connectivity is an example of ____________ forces.
• In what way are traditional and social media similar?
• Which of the following products would most likely be sold through pure competition?
• Which of the following is NOT an example of a purchase of industrial goods?
• The means by which the advertising message is communicated to the target audience is through:
• An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as pro...
• Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if some...
• Which positioning strategy is likely to use a non-mainstream retailer to sell their product?
• Kodak & Fuji control the majority of sales for amateur photographic film. This exemplifies the competitive situation called:
• What are the three steps involved in the PLANNING phase of the strategic marketing process?
• Buying a book at www.amazon.in to give as a birthday present is an example of a(n) _____ transaction.
• Christy pest control solutions was trying to forecast sales for the next year. The marketing manager sent out a survey to 1000 prospective customers, askin...
• When a local sports shop wants to segment its potential customers based on demographic variables and decide on he diversity of products the store will carr...
• Each of the following can influence customers' perceptions of the authenticity of their service experiences EXCEPT:
• When Rashmi called the toll-free number to order one dozen Roses from Ferns and Petals, she was using:
• A store selling over the Internet 24/7 is characterized with relatively _____ active customer involvement and relatively _______ active retailer involvemen...
• A researcher stands at a traffic light and counts the number of cars that make left turns. These findings will be used to determine if an ‘advanced green...
• Organizations attempt to reduce the inconsistency in the delivery of services through:
• At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective...
• Considering the concept of a service continuum, how would one characterize receiving a semester of lectures on marketing?
• SBUs with high growth rate and low relative market share are called ___________.
• In physical distribution decisions, total logistics cost includes each of the following EXCEPT:
• The type of demand forecasting, where a mathematical formula is created to predict future customer demand is known as _________.
• The first step in any social audit is to:
• When Urban buy superstore says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:
• To be identified as a market segment, its members must:
• The brand manager of Nikon's newest camera product has decided to create a video for an advertising campaign to be presented to a narrow, sophisticated tar...