Practice Basics of Marketing Management Questions and Answers

• Market segmentation involves linking ______ to an organization's ________.
• Your company earned sales of $10 million last year and is anticipating a growth rate this year of 12.5%. You calculate this year's sales may be $12.5 milli...
• Although segmenting according to the four different variables is important, many experts agree that good segmentation is built around customer's __________...
• A form of ownership that involves multiple outlets under common ownership is known as a(n):
• Which of the following is an example of non-store retailing?
• Breadth of product line refers to ______ a store carries.
• A diamond shop that only carries diamonds, could be best classified as a(n):
• Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:
• Apollo Pharmacy, Hamleys and Burger King are retail outlets that can be best classified by:
• _____________ marketing concept is useful when demand is more than supply.
• Goal setting as used in the text requires that the marketing manager set measurable _____ to be achieved.
• When McCain decides to branch out from the frozen foods category into the ready- to-serve beverage market, their growth strategy is:
• Having a high-definition (HD) screen on a computer tablet, when all competitive substitutes do not, is considered a:
• A toothbrush manufacturer sells several lines of toothbrushes. One line is for small children, one line is for people with gum problems, and one is for peo...
• IMC Inc. focuses specifically on social media content marketing for their clients and hence would be considered a:
• When preparing his grocery shopping list, Shoumik actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in ...
• Consumer-oriented sales promotions are:
• The four additional Ps of services marketing include each of the following EXCEPT:
• The inventory costs of services include:
• The two basic components of a customer's evaluation of services are:
• Smaeera wants to go for a massage to ease her back pain but he fears that it cannot be tried and felt like a pair of jeans before buying, She is concerned ...
• Consumers' ability to perceive taste differences in chocolate bars is an example of:
• Thinking, reasoning, and mental problem solving without direct experience describes ________.
• While in the market for a new smartphone, you start reviewing the technical specifications provided on the Redmi's website. You then shift over to Samsung'...
• A need that moves an individual to action is a(n):
• The Frozened Food Company markets a full line of frozen foods in 20 states of India using door-to-door salespeople who sell from refrigerated trucks. This ...
• When demand sees both the extremes of high and low, it is known as _______ demand.
• A Ford-owned dealership is considered a branch office because it:
• Brand managers can strategically use LinkedIn to accomplish all of the following, except:
• A systematic assessment of a firm's objectives, strategies, and performance in the domain of social responsibility is collectively known as a:
• A key difference between cause marketing and an outright charitable contribution is:
• The triple-bottom-line is a reference to improving the state of people, the planet, and _________ simultaneously.
• Most of the catalogue retailers during the 2021 Christmas season offered buyers price reductions, coupons, two-for-one buying opportunities and/or free del...
• Kraft Indian launched a specific microsite for new Indian who recently arrived from South Asia, called Kraft Ka Khana. As a multicultural marketer, Kraft c...
• The marketing component of e-commerce is also known as online marketing and:
• The trend toward eco-consciousness has opened up numerous opportunities for creative businesspeople who are often referred to as:
• In 2001, the number of people who attended music concerts, plays, and other live entertainment declined significantly because many people did not believe t...
• Barriers to entry are business practices or conditions that make it difficult for new firms to enter the market. Which of the following is not an example o...
• Which one of the following is an incorrect statement as it relates to protectionism:
• Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________, because they are intangible.