Practice Basics of Marketing Management Questions and Answers

• When taxes rise at a faster rate than does disposable income, what must consumers do?
• Cisco Systems, the computer networking equipment giant communicates with its distributors, resellers, and customers using its:
• Search-Engine Optimization (SEO) refers to the concept of:
• In a situation where coffee bean prices doubled, resulting in the price of coffee doubling as well, consumers may switch to tea, where the prices remained ...
• The power of buyers will increase when:
• Marketing generally plays a small role in which competitive situation?
• Obtaining mortgage advice from a financial institution would be best classified as a(n)
• Which statement below is incorrect as it relates to the concept of inseparability?
• Services such as restaurants and child care are evaluated on _____ properties.
• Which component of the promotional mix is particularly important for professional service firms?
• Using a _______________ is often a great way to further develop a ______________ between consumer service expectations and actual experience.
• The iPhone, Samsung Galaxy and new Microsoft smartphone are all positioning themselves in the same target market by emphasizing their superiority in simila...
• A dishwash liquid manufacturing company comes up with mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon and ...
• Market segmentation involves linking ______ to an organization's ________.
• Several years ago dairies got the idea to target chocolate milk sales at a new market—adults. They did this by shifting perceptions of chocolate milk as ...
• When theBbq Nation began to offer its Famous Restaurant Classic meals in single serving packages, it was relying on a _____ segmentation variable to define...
• Lisa, who works out at the gym every day, is likely to see herself as fit, healthy, and in-shape. Lisa would classify herself using which term?
• Coupons, sweepstakes, and samples are examples of:
• The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as:
• Brokers are independent firms or individuals whose principal function is to:
• A dealer is another more imprecise term for each of the following EXCEPT:
• Strikes throughout the country almost led to Namibia's financial ruin. For a company trying to do business in Namibia during that period, the strikes would...
• A marketing strategy is the means by which a marketing goal is to be achieved. Two factors that usually characterizing a marketing strategy are:
• All of the following are critical components of a cohesive marketing program, except:
• At a recent executive meeting, the marketing manager said: "starting tomorrow, we will Tweet five times a day!" This decision is an example of a(n):
• Blogs are
• As the content of a blog or messages posted on social media sites moves from impersonal to highly personal, the level of self-disclosure __________.
• A web page that serves as a publicly accessible personal journal and online forum for an individual or organization is referred to as a:
• In thinking about starting an ad campaign on Facebook, the brand manager considers
• Wikipedia has a(n) __________ degree of self-disclosure.
• Smart systems are called "smart" because
• What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
• The interaction rate is
• Krish wants to buy a new HD TV and has begun talking with his friends to learn more about the various brands of high-definition big screen televisions avai...
• When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a(n) _______...
• The first decision in developing a promotion program is to:
• In terns of communcation proces, the___ in the Loreal add for visible lift makeup informed prospective customer that makeup reduced fine facial line after ...
• Tariffs serve primarily to:
• In advertising, Frequency is defined as the:
• The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is called: