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    Question

    All of the following are critical components of a

    cohesive marketing program, except:
    A product Correct Answer Incorrect Answer
    B price Correct Answer Incorrect Answer
    C promotion Correct Answer Incorrect Answer
    D advertising Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    A cohesive marketing program is composed of all of the 4 Ps, also known as "the marketing mix."

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