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      Question

      All of the following are critical components of a

      cohesive marketing program, except:
      A product Correct Answer Incorrect Answer
      B price Correct Answer Incorrect Answer
      C promotion Correct Answer Incorrect Answer
      D advertising Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      A cohesive marketing program is composed of all of the 4 Ps, also known as "the marketing mix."

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