Question

A key difference between cause marketing and an outright

Q: Answer-A key difference between cause marketing and an outright charitable contribution is:

Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.

charitable contribution is:

A a charitable contribution counts as a higher tax deduction

B there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts made in the course of one year.

C charitable donations are contributed at the sole discretion of the firm; with cause marketing the amount is directly affected by the consumers' purchases.

D cause marketing is generally linked to public causes and concerns and straight charitable contributions are generally given to private institutions.

E None of these

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