Question

A key difference between cause marketing and an outright charitable contribution is:

A a charitable contribution counts as a higher tax deduction
B there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts made in the course of one year.
C charitable donations are contributed at the sole discretion of the firm; with cause marketing the amount is directly affected by the consumers' purchases.
D cause marketing is generally linked to public causes and concerns and straight charitable contributions are generally given to private institutions.
E None of these
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