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      Question

      A key difference between cause marketing and an outright

      charitable contribution is:
      A a charitable contribution counts as a higher tax deduction Correct Answer Incorrect Answer
      B there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts made in the course of one year. Correct Answer Incorrect Answer
      C charitable donations are contributed at the sole discretion of the firm; with cause marketing the amount is directly affected by the consumers' purchases. Correct Answer Incorrect Answer
      D cause marketing is generally linked to public causes and concerns and straight charitable contributions are generally given to private institutions. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Cause marketing occurs when the charitable contributions of a firm are tied directly to the customer revenue produced through the promotion of one of its products.

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