Practice Basics of Marketing Management Questions and Answers

• SBUs with high growth rate and high relative market share are called _________.
• All of the following are critical components of a cohesive marketing program, except:
• The components of strengths and weaknesses are often considered as which part of the situational analysis:
• Which of the following issues raises a question about the ethics of protectionism?
• Marketing research attempts to identify and define both marketing _____ and _______.
• The notion of whether the research measured what was intended to be measured is referred to as:
• The data accumulated by a public safety officer who measures the speed of all the cars that pass a given point is referred to as _______ data.
• When tech companies join forces with their clients to develop and offer customized IT equipment that meet the needs of that client, it is an example of:
• _____________ marketing concept involves continuous improvements in a product.
• Classification of products using the terms: nondurable goods, durable goods, and services essentially describe the _______ of a product.
• Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:
• The Dipps company produces popcorn, salsa, pasta sauce, and salad dressings under the Dipps' Own brand name. These product lines are the company's:
• The type of demand forecasting, which involves demand forecasting experts from outside the firm is known as _________.
• Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:
• One reason for using magazines as an advertising medium is:
• Advertising is important for products such as Goldie candy bars and Sting energy drink that are purchased frequently and at relatively low cost. Wide distr...
• Cleanhome company offers home cleaning products, personal health products and optometry products (such as contact lenses). Collectively, these would be Cle...
• Many banks now offering their customers insurance offerings would be example of:
• Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that ther...
• A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years. After completing their environ...
• When taxes rise at a faster rate than does disposable income, what must consumers do?
• Cisco Systems, the computer networking equipment giant communicates with its distributors, resellers, and customers using its:
• Search-Engine Optimization (SEO) refers to the concept of:
• In a situation where coffee bean prices doubled, resulting in the price of coffee doubling as well, consumers may switch to tea, where the prices remained ...
• The power of buyers will increase when:
• Marketing generally plays a small role in which competitive situation?
• Obtaining mortgage advice from a financial institution would be best classified as a(n)
• Which statement below is incorrect as it relates to the concept of inseparability?
• Services such as restaurants and child care are evaluated on _____ properties.
• Which component of the promotional mix is particularly important for professional service firms?
• Using a _______________ is often a great way to further develop a ______________ between consumer service expectations and actual experience.
• The iPhone, Samsung Galaxy and new Microsoft smartphone are all positioning themselves in the same target market by emphasizing their superiority in simila...
• A dishwash liquid manufacturing company comes up with mild formula for lightly soiled utensils, lemon mix formula for medium soiled utensils and lemon and ...
• Market segmentation involves linking ______ to an organization's ________.
• Several years ago dairies got the idea to target chocolate milk sales at a new market—adults. They did this by shifting perceptions of chocolate milk as ...
• When theBbq Nation began to offer its Famous Restaurant Classic meals in single serving packages, it was relying on a _____ segmentation variable to define...
• Lisa, who works out at the gym every day, is likely to see herself as fit, healthy, and in-shape. Lisa would classify herself using which term?
• Coupons, sweepstakes, and samples are examples of:
• The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as:
• Brokers are independent firms or individuals whose principal function is to: