Practice Basics of Marketing Management Questions and Answers

• Distribution (in the sense of shipping products) is particularly important to which form of competition?
• Before blue dart and dtdc became prominent, Indian Post operated in what type of competition environment?
• Hyperglobal Mart has been opening an increasing number of stores in areas where the ‘millennials' generation makes up a large proportion of the populatio...
• Characteristics of tangible goods, such as colour, size, and style are considered _____ properties.
• Inseparability in services means:
• Changes in the services industry in the future will primarily be driven by each of the following factors EXCEPT:
• Each of the following is an example of how services to consumers are adding dimensions of authenticity EXCEPT:
• As a recent graduate of university, you decided to open your own nail art studio. In this scenario, you would be classified as a(n):
• During the days before Diwali, a holiday club wants to get new clients and is coming up with attractive joining offers. What form of non-store retailing wi...
• Shambu stores carry over 1000 types of products, ranging from drills to faucets, and garden hoses to houseplants. Rona has a wide:
• Each of the following is an example of a corporate chain EXCEPT:
• Specialty discount outlets focus on one type of product, such as business supplies or electronics, at very competitive prices. They are referred to as ____...
• Mommas Den is a retail store, created and staffed by women, that offers products and services relating to maternity needs. It carries in stock 3,000 items ...
• The use by marketers of YouTube, Twitter, and Instagram to promote their brands or organizations is known as ___________.
• Every day, buyers from large utility companies and sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negot...
• What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
• Brand managers use both traditional and social media to promote and advertise their products; traditional media __________, while social media __________.
• Web 2.0 is a term that describes
• While YouTube and Vimeo both allow users to upload videos, Vimeo focuses on __________ and YouTube focuses on __________.
• What is the main difference between advertising in traditional print media and advertising on Facebook?
• When Toyota featured images from the World of Warcraft game in a TV commercial, it demonstrated that World of Warcraft has a high degree of __________ as v...
• A Chimney company calls potential customers to understand if they are interested in purchasing a new chimney in the next three years. The company is conduc...
• When a telemarketer calls to sell a consumer wallpaper for his or her home, the first question the telemarketer asks is if the person answering the phone i...
• When a marketer thinks that there is a demand for the product in the market but in reality, there is isn’t, it is known as _______ demand.
• All of the following are considered key logistic functions in supply chain, except:
• A trucking company is shipping goods from a manufacturer in Nepal up to Delhi,India. When the truck reaches the border, a(n) _____________ helps the truck ...
• Facebook, Amazon.in, Expedia.com, and Dell.com are all examples of:
• In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands, this is referred to as a(n).
• Americans and Canadians are relatively more spendthrift than Indians and the English, when you define individuals using:
• For which of the following products is perceived risk likely to exemplify psychosocial risk for a female who has just taken her first job after college gra...
• Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the great...
• Which of the following statements about sustainable development is true?
• Consumers have an obligation to _____ in the exchange process and in the use and disposition of products.
• Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of...
• Consumer-oriented sales promotions are:
• For marketers, the primary objective of coupons is to:
• The sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) is...
• When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
• In terms of the communication process, the source is:
• Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...