Question

In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands, this is referred to as a(n).

A need recognition Correct Answer Incorrect Answer
B information search Correct Answer Incorrect Answer
C evaluation of alternatives Correct Answer Incorrect Answer
D purchase task Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

The stage in the consumer decision process when consumers scan their memory for previous experiences with products or a brand is called information search.

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