Practice Basics of Marketing Management Questions and Answers

• All of the following marketers would consider unethical practices by consumers, except:
• The primary function of the General Agreement on Tariffs and Trade (GATT) has been to limit trade barriers and promote world trade through the:
• When an established potato chips company gives its resellers discounts to encourage them to carry and promote its products, it uses a(n) _____ strategy. ...
• A washing Machine Company aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketin...
• Most advertising messages are made up of two types of elements. They are:
• What is another term that is sometimes used interchangeably with "social media?"
• The distinct set of personality characteristics common among people of a particular country or society is known as
• Social networks are
• Promotional programs are specifically directed to:
• Load factor is often used in marketing dashboards for airlines as a measure of:
• An owner of two new kittens would most likely use an experiential search or prior experiences when purchasing:
• Adding QR codes to products that allow consumers to connect with the company online, or using a hashtag in a commercial or during a television show are exa...
• Consumers are able to search for, evaluate, and order products through the Internet. This type of shopping occurs through:
• A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retail...
• What are the moral principles and values that govern the actions and decisions of an individual or group called?
• Head-to-head positioning requires a product to:
• When a local coffee shop launches a new mobile version of their traditional website that can be found using a mobile phone, the coffee shop recognizes the ...
• Changes in social forces can have a dramatic impact on a marketing strategy, some of these social forces in the environment include the demographic charact...
• The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
• Which of the following statements about e-commerce is true?
• Distribution (in the sense of shipping products) is particularly important to which form of competition?
• Before blue dart and dtdc became prominent, Indian Post operated in what type of competition environment?
• Hyperglobal Mart has been opening an increasing number of stores in areas where the ‘millennials' generation makes up a large proportion of the populatio...
• Characteristics of tangible goods, such as colour, size, and style are considered _____ properties.
• Inseparability in services means:
• Changes in the services industry in the future will primarily be driven by each of the following factors EXCEPT:
• Each of the following is an example of how services to consumers are adding dimensions of authenticity EXCEPT:
• As a recent graduate of university, you decided to open your own nail art studio. In this scenario, you would be classified as a(n):
• During the days before Diwali, a holiday club wants to get new clients and is coming up with attractive joining offers. What form of non-store retailing wi...
• Shambu stores carry over 1000 types of products, ranging from drills to faucets, and garden hoses to houseplants. Rona has a wide:
• Each of the following is an example of a corporate chain EXCEPT:
• Specialty discount outlets focus on one type of product, such as business supplies or electronics, at very competitive prices. They are referred to as ____...
• Mommas Den is a retail store, created and staffed by women, that offers products and services relating to maternity needs. It carries in stock 3,000 items ...
• The use by marketers of YouTube, Twitter, and Instagram to promote their brands or organizations is known as ___________.
• Every day, buyers from large utility companies and sellers from energy companies visit an online exchange dealing in wholesale electricity and gas to negot...
• What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
• Brand managers use both traditional and social media to promote and advertise their products; traditional media __________, while social media __________.
• Web 2.0 is a term that describes
• While YouTube and Vimeo both allow users to upload videos, Vimeo focuses on __________ and YouTube focuses on __________.
• What is the main difference between advertising in traditional print media and advertising on Facebook?