Practice Basics of Marketing Management Questions and Answers

• When Toyota featured images from the World of Warcraft game in a TV commercial, it demonstrated that World of Warcraft has a high degree of __________ as v...
• A Chimney company calls potential customers to understand if they are interested in purchasing a new chimney in the next three years. The company is conduc...
• When a telemarketer calls to sell a consumer wallpaper for his or her home, the first question the telemarketer asks is if the person answering the phone i...
• When a marketer thinks that there is a demand for the product in the market but in reality, there is isn’t, it is known as _______ demand.
• All of the following are considered key logistic functions in supply chain, except:
• A trucking company is shipping goods from a manufacturer in Nepal up to Delhi,India. When the truck reaches the border, a(n) _____________ helps the truck ...
• Facebook, Amazon.in, Expedia.com, and Dell.com are all examples of:
• In the consumer purchase decision process when consumers scan their memory for previous experiences with products or brands, this is referred to as a(n).
• Americans and Canadians are relatively more spendthrift than Indians and the English, when you define individuals using:
• For which of the following products is perceived risk likely to exemplify psychosocial risk for a female who has just taken her first job after college gra...
• Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the great...
• Which of the following statements about sustainable development is true?
• Consumers have an obligation to _____ in the exchange process and in the use and disposition of products.
• Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of...
• Consumer-oriented sales promotions are:
• For marketers, the primary objective of coupons is to:
• The sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (either trial or adoption of the product) is...
• When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:
• In terms of the communication process, the source is:
• Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...
• SBUs with high growth rate and high relative market share are called _________.
• All of the following are critical components of a cohesive marketing program, except:
• The components of strengths and weaknesses are often considered as which part of the situational analysis:
• Which of the following issues raises a question about the ethics of protectionism?
• Marketing research attempts to identify and define both marketing _____ and _______.
• The notion of whether the research measured what was intended to be measured is referred to as:
• The data accumulated by a public safety officer who measures the speed of all the cars that pass a given point is referred to as _______ data.
• When tech companies join forces with their clients to develop and offer customized IT equipment that meet the needs of that client, it is an example of:
• _____________ marketing concept involves continuous improvements in a product.
• Classification of products using the terms: nondurable goods, durable goods, and services essentially describe the _______ of a product.
• Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:
• The Dipps company produces popcorn, salsa, pasta sauce, and salad dressings under the Dipps' Own brand name. These product lines are the company's:
• The type of demand forecasting, which involves demand forecasting experts from outside the firm is known as _________.
• Every Saturday morning you like driving out to the apple orchard and purchasing right from the farmer. This purchasing form is considered:
• One reason for using magazines as an advertising medium is:
• Advertising is important for products such as Goldie candy bars and Sting energy drink that are purchased frequently and at relatively low cost. Wide distr...
• Cleanhome company offers home cleaning products, personal health products and optometry products (such as contact lenses). Collectively, these would be Cle...
• Many banks now offering their customers insurance offerings would be example of:
• Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that ther...
• A magazine that appeals to single parents has noticed an increase in monthly subscription sales over the last several years. After completing their environ...