Market segmentation involves linking ______ to an

Market segmentationlinking buyers needs to an organizations marketing program.

organization's ________.

A buyers' needs; marketing program Correct Answer Incorrect Answer

B product benefits; capabilities Correct Answer Incorrect Answer

C prospective buyers; marketing mix Correct Answer Incorrect Answer

D market information; customer databases Correct Answer Incorrect Answer

E None of these Correct Answer Incorrect Answer

Solution

Market segmentation—linking buyers' needs to an organization's marketing program.

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