New Enroll in RBI Grade B New Batch - Starts on May 21

    Question

    Market segmentation involves linking ______ to an

    organization's ________.
    A buyers' needs; marketing program Correct Answer Incorrect Answer
    B product benefits; capabilities Correct Answer Incorrect Answer
    C prospective buyers; marketing mix Correct Answer Incorrect Answer
    D market information; customer databases Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Market segmentation—linking buyers' needs to an organization's marketing program.

    Practice Next