Practice Basics of Marketing Management Questions and Answers

• A dealer is another more imprecise term for each of the following EXCEPT:
• Strikes throughout the country almost led to Namibia's financial ruin. For a company trying to do business in Namibia during that period, the strikes would...
• A marketing strategy is the means by which a marketing goal is to be achieved. Two factors that usually characterizing a marketing strategy are:
• All of the following are critical components of a cohesive marketing program, except:
• At a recent executive meeting, the marketing manager said: "starting tomorrow, we will Tweet five times a day!" This decision is an example of a(n):
• Blogs are
• As the content of a blog or messages posted on social media sites moves from impersonal to highly personal, the level of self-disclosure __________.
• A web page that serves as a publicly accessible personal journal and online forum for an individual or organization is referred to as a:
• In thinking about starting an ad campaign on Facebook, the brand manager considers
• Wikipedia has a(n) __________ degree of self-disclosure.
• Smart systems are called "smart" because
• What did Toyota do to reach World of Warcraft's 2.5 million U.S. players?
• The interaction rate is
• Krish wants to buy a new HD TV and has begun talking with his friends to learn more about the various brands of high-definition big screen televisions avai...
• When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a(n) _______...
• The first decision in developing a promotion program is to:
• In terns of communcation proces, the___ in the Loreal add for visible lift makeup informed prospective customer that makeup reduced fine facial line after ...
• Tariffs serve primarily to:
• In advertising, Frequency is defined as the:
• The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is called:
• The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-s...
• A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process....
• Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate th...
• Tim Casby's sells its ‘Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids, Tim ...
• The formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the pro...
• An international treaty intended to limit trade barriers and promote world trade through the reduction of tariffs is known as the
• What is the international agreement that promotes economic integration around the Pacific Rim?
• Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and _____ firms.
• Stores that carry a considerable assortment (depth) of a related line of items are called:
• Which method of classifying retail outlets would be most appropriate for describing McDonald's, Holiday Inn, and Subway-all franchise operations?
• In a direct channel, all channel functions are performed by:
• The kind of advertisements that state the position of a company on an issue, such as the ads sponsored by J Danniels encouraging the responsible use of alc...
• There are various costs associated with conducting surveys. Which of the set represents the correct ascending (least expensive to most expensive) order of ...
• Which of the following is NOT a step in the marketing research process?
• Someone making the statement, "Before we begin this project, we'll have to hire someone to interview people to find out how many people in a 50-mile radius...
• When assessing different types of ‘recovery drinks' to consume post donating blood you recall an ad from 'Sting' highlighting the differences between Ene...
• After launching a brand new, high-end road bicycle to a specific segment interested in road races and triathlons, the company needs to determine whether th...
• Assuming influencing factors are reasonably stable, which of the following forecasting techniques would be the most accurate for estimating the number of r...
• Yonexy Sports, Inc. makes different racquets for each of the six sub-segments that it has identified. Yonexy Sports, Inc. has chosen a:
• DDN club health magazine is a publication that is sent to all senior club members, who by organization definition have to be at least 50 years old to join....