Practice Basics of Marketing Management Questions and Answers

• The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening. This type of incentive offer is an exampl...
• One of the primary advertising concerns of companies on a small budget is to expose customers in a limited market area to their advertising messages as oft...
• An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and product...
• Interpreting information so that it is consistent with your attitudes and beliefs is called:
• Jamna wants to buy a cat and asks several friends, who already have cats, to list out the reasons they used when they purchased their own cats. In which st...
• While working in the military, you have built up an automatic response to the constant yelling and verbal aggression communicated by your superiors. This l...
• When Several artists in Delhi create an arrangement to sell their paintings by setting up an art gallery in Vasant Vihar, so tourists and art lovers can lo...
• Makemytrip.com, Housing.com, and Easemytrip.com are all Internet companies that are called "go-betweens." Since the purpose of these websites is to put buy...
• Direct Home selling utilities contracts, door to door is an example of which type of marketing channel?
• L'Oréal created an advertisement for its Visible Life makeup. The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a:
• All of the following are steps in completing the promotion decision for an Integrated Marketing Communications program, except:
• During the post-purchase stage of the consumer's purchase decision, marketers want to reduce post-purchase anxiety for their customers. Which of the follow...
• Brand managers can use Twitter strategically to accomplish all of the following, except:
• The social network primarily used for professional networking and job searching is
• Social media are
• The convergence of real and digital worlds is the result of
• What is the primary purpose of LinkedIn?
• LinkedIn is
• All of the following statements about YouTube are true EXCEPT:
• Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and
• Market segmentation involves linking ______ to an organization's ________.
• Your company earned sales of $10 million last year and is anticipating a growth rate this year of 12.5%. You calculate this year's sales may be $12.5 milli...
• Although segmenting according to the four different variables is important, many experts agree that good segmentation is built around customer's __________...
• A form of ownership that involves multiple outlets under common ownership is known as a(n):
• Which of the following is an example of non-store retailing?
• Breadth of product line refers to ______ a store carries.
• A diamond shop that only carries diamonds, could be best classified as a(n):
• Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:
• Apollo Pharmacy, Hamleys and Burger King are retail outlets that can be best classified by:
• _____________ marketing concept is useful when demand is more than supply.
• Goal setting as used in the text requires that the marketing manager set measurable _____ to be achieved.
• When McCain decides to branch out from the frozen foods category into the ready- to-serve beverage market, their growth strategy is:
• Having a high-definition (HD) screen on a computer tablet, when all competitive substitutes do not, is considered a:
• A toothbrush manufacturer sells several lines of toothbrushes. One line is for small children, one line is for people with gum problems, and one is for peo...
• IMC Inc. focuses specifically on social media content marketing for their clients and hence would be considered a:
• When preparing his grocery shopping list, Shoumik actively scans the supermarket ads in the local newspaper for coupons, rebates, and sale items. While in ...
• Consumer-oriented sales promotions are:
• The four additional Ps of services marketing include each of the following EXCEPT:
• The inventory costs of services include:
• The two basic components of a customer's evaluation of services are: