Practice Basics of Marketing Management Questions and Answers

• The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-s...
• A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process....
• Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate th...
• Tim Casby's sells its ‘Child Smile' cookies and tells customers that all the profits from the sale of these cookies will go to underprivileged kids, Tim ...
• The formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the pro...
• An international treaty intended to limit trade barriers and promote world trade through the reduction of tariffs is known as the
• What is the international agreement that promotes economic integration around the Pacific Rim?
• Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and _____ firms.
• Stores that carry a considerable assortment (depth) of a related line of items are called:
• Which method of classifying retail outlets would be most appropriate for describing McDonald's, Holiday Inn, and Subway-all franchise operations?
• In a direct channel, all channel functions are performed by:
• The kind of advertisements that state the position of a company on an issue, such as the ads sponsored by J Danniels encouraging the responsible use of alc...
• There are various costs associated with conducting surveys. Which of the set represents the correct ascending (least expensive to most expensive) order of ...
• Which of the following is NOT a step in the marketing research process?
• Someone making the statement, "Before we begin this project, we'll have to hire someone to interview people to find out how many people in a 50-mile radius...
• When assessing different types of ‘recovery drinks' to consume post donating blood you recall an ad from 'Sting' highlighting the differences between Ene...
• After launching a brand new, high-end road bicycle to a specific segment interested in road races and triathlons, the company needs to determine whether th...
• Assuming influencing factors are reasonably stable, which of the following forecasting techniques would be the most accurate for estimating the number of r...
• Yonexy Sports, Inc. makes different racquets for each of the six sub-segments that it has identified. Yonexy Sports, Inc. has chosen a:
• DDN club health magazine is a publication that is sent to all senior club members, who by organization definition have to be at least 50 years old to join....
• The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening. This type of incentive offer is an exampl...
• One of the primary advertising concerns of companies on a small budget is to expose customers in a limited market area to their advertising messages as oft...
• An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and product...
• Interpreting information so that it is consistent with your attitudes and beliefs is called:
• Jamna wants to buy a cat and asks several friends, who already have cats, to list out the reasons they used when they purchased their own cats. In which st...
• While working in the military, you have built up an automatic response to the constant yelling and verbal aggression communicated by your superiors. This l...
• When Several artists in Delhi create an arrangement to sell their paintings by setting up an art gallery in Vasant Vihar, so tourists and art lovers can lo...
• Makemytrip.com, Housing.com, and Easemytrip.com are all Internet companies that are called "go-betweens." Since the purpose of these websites is to put buy...
• Direct Home selling utilities contracts, door to door is an example of which type of marketing channel?
• L'Oréal created an advertisement for its Visible Life makeup. The magazine in which the ad for L'Oréal Visible Lift makeup appeared is a:
• All of the following are steps in completing the promotion decision for an Integrated Marketing Communications program, except:
• During the post-purchase stage of the consumer's purchase decision, marketers want to reduce post-purchase anxiety for their customers. Which of the follow...
• Brand managers can use Twitter strategically to accomplish all of the following, except:
• The social network primarily used for professional networking and job searching is
• Social media are
• The convergence of real and digital worlds is the result of
• What is the primary purpose of LinkedIn?
• LinkedIn is
• All of the following statements about YouTube are true EXCEPT:
• Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and