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Practice Basics of Marketing Management Questions and Answers

The competition between McDonald's, Wendy's, and Burger King is known as which form of competition?
Massachusetts-based BJ's Wholesale (third in sales among members-only retail chains) recently opened its first stores in Georgia in 2012. This is an exampl...
when designing the product element of the marketing mix for services, marketing managers should give special attention to:
While both traditional media and social media can reach either a large audience or a niche audience, social media are different from traditional media beca...
Indirect channels for consumer goods
All of the following steps are part of the process used to develop an organization's promotion program EXCEPT:
A single social media site like Facebook or YouTube is referred to as a
Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs directly...
All of the following are critical aspects that need to be included to ensure a social media strategy is successful, except:
Place or distribution is extremely important to the managing services because of which unique characteristic of services?
When a car company builds a model with an aim of satisfying the needs of everyone and introduces that "customers can have it in any colour, as long as it's...
The EU has benefited its member nations by providing each of the following EXCEPT:
Smart systems are
All of the following are suitable reasons why Target entered Canada except:
Considering the concept of a service continuum, how would one characterize a tailored suit?
An Insurance ad showing an elderly woman being assisted by a nurse trying to convey that she will not have the care she needs because she failed to conside...
Compared to traditional market research, using social media research is:
When customers buy services they consider the ___________ costs such as time.
Which survey is most expensive because of the interviewer's time and travel expenses?
The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:
Nick says that "channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Nick's ...
The number of times a Facebook Page is loaded in a given time period is referred to as
All of the below are considered basic techniques of exploratory research except:
Alarm clock is an example of _________ demand, as its demand is reducing with time.
A pull strategy occurs when:
As a performance measure, share of voice is
A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its p...
Components of a consumer's income include:
Within each product line, a specific product as noted by a unique brand, size, or price is referred to as the ____________.
Retailers can reduce problems associated with selective retention by:
why might a new company decide to target 60 years old as opposed to 40 years old?
The type of need which is clearly specified by the customer is known as ___________.
Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products E...
The rising trend of Facebook growth alongwith betterment of internet facilities and smartphone connectivity is an example of ____________ forces.
In what way are traditional and social media similar?
Which of the following products would most likely be sold through pure competition?
Which of the following is NOT an example of a purchase of industrial goods?
The means by which the advertising message is communicated to the target audience is through:
An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as pro...
Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if some...

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