Practice Basics of Marketing Management Questions and Answers

• The competition between McDonald's, Wendy's, and Burger King is known as which form of competition?
• Massachusetts-based BJ's Wholesale (third in sales among members-only retail chains) recently opened its first stores in Georgia in 2012. This is an exampl...
• when designing the product element of the marketing mix for services, marketing managers should give special attention to:
• While both traditional media and social media can reach either a large audience or a niche audience, social media are different from traditional media beca...
• Indirect channels for consumer goods
• All of the following steps are part of the process used to develop an organization's promotion program EXCEPT:
• A single social media site like Facebook or YouTube is referred to as a
• Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs directly...
• All of the following are critical aspects that need to be included to ensure a social media strategy is successful, except:
• Place or distribution is extremely important to the managing services because of which unique characteristic of services?
• When a car company builds a model with an aim of satisfying the needs of everyone and introduces that "customers can have it in any colour, as long as it's...
• The EU has benefited its member nations by providing each of the following EXCEPT:
• Smart systems are
• All of the following are suitable reasons why Target entered Canada except:
• Considering the concept of a service continuum, how would one characterize a tailored suit?
• An Insurance ad showing an elderly woman being assisted by a nurse trying to convey that she will not have the care she needs because she failed to conside...
• Compared to traditional market research, using social media research is:
• When customers buy services they consider the ___________ costs such as time.
• Which survey is most expensive because of the interviewer's time and travel expenses?
• The use of Sachin Tendulkar in LivPure commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:
• Nick says that "channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Nick's ...
• The number of times a Facebook Page is loaded in a given time period is referred to as
• All of the below are considered basic techniques of exploratory research except:
• Alarm clock is an example of _________ demand, as its demand is reducing with time.
• A pull strategy occurs when:
• As a performance measure, share of voice is
• A large corporations making an outright donation as opposed to contributions being tied to customer revenues produced through the promotion of one of its p...
• Components of a consumer's income include:
• Within each product line, a specific product as noted by a unique brand, size, or price is referred to as the ____________.
• Retailers can reduce problems associated with selective retention by:
• why might a new company decide to target 60 years old as opposed to 40 years old?
• The type of need which is clearly specified by the customer is known as ___________.
• Each of the following statements illustrates a reason why creating and delivering new services is much more difficult than creating new tangible products E...
• The rising trend of Facebook growth alongwith betterment of internet facilities and smartphone connectivity is an example of ____________ forces.
• In what way are traditional and social media similar?
• Which of the following products would most likely be sold through pure competition?
• Which of the following is NOT an example of a purchase of industrial goods?
• The means by which the advertising message is communicated to the target audience is through:
• An intermediary that performs a variety of marketing channel functions involving selling, stocking, and delivering a full product assortment as well as pro...
• Frequently used Facebook measures include __________ (the number of people who have opted in to a brand's messages at a given time) and __________ (if some...