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      Question

      A pull strategy occurs

      when:
      A a manufacturer blitzes its wholesalers, retailers, and ultimate consumers with the use of nationwide promotional and advertising campaigns. Correct Answer Incorrect Answer
      B a manufacturer forces a retailer to promote its product by placing national brand ads in local newspapers. Correct Answer Incorrect Answer
      C a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product. Correct Answer Incorrect Answer
      D a manufacturer directs the promotional mix toward channel members to gain their cooperation in ordering and stocking its product Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Directing the promotional mix at ultimate consumers to encourage them to ask the retailer for the product is called push strategy.

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