Practice Basics of Marketing Management Questions and Answers

• Sameer wants to purchase a new laptop, but is unsure of the features he will need so starts taking advice from friends and relatives, along with enquiring ...
• While eating dinner you receive a call from someone asking if you need a personal loan. This is an example of?
• Panasonic Smart TVs come with a 1-800 number for customers to call and receive help setting up their new machine. This is an example of:
• Hihome shopping centres receive 100 Kgs of Apples every day, they then sort them as either "A," "B," or "C" grade apples and price accordingly. This activi...
• All transportation modes can be evaluated by using all of the following criteria, except:
• Farmers selling the produce they grew on their farms from the back of their pickup trucks to local people that drove by on the road, are an example of a:
• An ad for Horlicks nutrtition mix claimed that in a blind taste test, 70% consumers preferred the taste of Horlicks to Boost. This ad is an example of ____...
• When demand is equal to supply, it is known as _______ demand.
• Competitive product and brand advertising is typically used to:
• At the beginning of the college session, ABC pharmaceutical ran an ad in several women's magazines in which it suggested that the timing may be right for v...
• Examples of possible barriers to entry include all of the following with the exception of:
• According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift...
• HSBC Bank International Ltd. (Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that some...
• "Have you been to a dentist within the past six months? __ Yes __ No?" is an example of which type of question?
• Each of the following is an example of external secondary data EXCEPT?
• Online media where users submit news, photos, and videos—often accompanied by a feedback process to identify "popular" topics—are referred to as...
• All of the following are described as best practices for companies using social media as part of their strategy, except:
• Gasoline would be considered a:
• Which of the following statements demonstrates the formation of a segment based on family size?
• SBUs with low growth rate and high relative market share are called ________.
• The Andaman Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the islands. Since the apparent target of the...
• Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the tr...
• All of the following steps are part of the planning process used to develop an organization's advertising program EXCEPT:
• Fujifilm instax has two major __________ consisting of cameras and polaroid sheets
• When assessing the viability for a new store location, Starbucks will review the population distribution, income, and occupation of those residents that in...
• Direct mail and catalogues involve relatively ______ active customer involvement and relatively _______ active retailer involvement.
• jimmy does some research on the internet to see if there are any trends he can identify to undestand the slumping sales of his company's sail boats.He then...
• As a step towards reducing our carbon footprint, the government recently made subsidies available to citizens who made their homes more energy-efficient. A...
• Which of the following would most likely be considered a consumer good?
• To encourage local production of corn by Canadian farmers, the Canadian government limits the amount of corn that can be shipped in from the United States....
• The United States is facing an ongoing trade dispute with China over the flooding of cheap electronics into the country. This dispute is likely to be resol...
• The pair of blue jeans bought by you from a retail store came to you via a(n) ____, which consists of several organizations involved in the process of mark...
• The total amount of money made in one year by a person, household, or family unit is known as:
• While a McDonald's hamburger is generally prepared and tastes the same from store to store, how the teller takes and processes your order may be different....
• Which of the following best illustrates the concept of derived demand?
• When consumer badly wants the product but shouldn’t desire or take the decision to buy it, it is known as _______ demand.
• There is a limit on imported television sets to the United Kingdom and Japanese motorcycles to Italy. These are examples of:
• Reminder advertising is most likely to be used at which stage of the product life cycle?
• A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as
• Green marketing is: