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Practice Basics of Marketing Management Questions and Answers

Sameer wants to purchase a new laptop, but is unsure of the features he will need so starts taking advice from friends and relatives, along with enquiring ...
While eating dinner you receive a call from someone asking if you need a personal loan. This is an example of?
Panasonic Smart TVs come with a 1-800 number for customers to call and receive help setting up their new machine. This is an example of:
Hihome shopping centres receive 100 Kgs of Apples every day, they then sort them as either "A," "B," or "C" grade apples and price accordingly. This activi...
All transportation modes can be evaluated by using all of the following criteria, except:
Farmers selling the produce they grew on their farms from the back of their pickup trucks to local people that drove by on the road, are an example of a:
An ad for Horlicks nutrtition mix claimed that in a blind taste test, 70% consumers preferred the taste of Horlicks to Boost. This ad is an example of ____...
When demand is equal to supply, it is known as _______ demand.
Competitive product and brand advertising is typically used to:
At the beginning of the college session, ABC pharmaceutical ran an ad in several women's magazines in which it suggested that the timing may be right for v...
Examples of possible barriers to entry include all of the following with the exception of:
According to one of the world's largest publishers, it was unprepared for recent increases in the demand for books about security. To prepare for the shift...
HSBC Bank International Ltd. (Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that some...
"Have you been to a dentist within the past six months? __ Yes __ No?" is an example of which type of question?
Each of the following is an example of external secondary data EXCEPT?
Online media where users submit news, photos, and videos—often accompanied by a feedback process to identify "popular" topics—are referred to as...
All of the following are described as best practices for companies using social media as part of their strategy, except:
Gasoline would be considered a:
Which of the following statements demonstrates the formation of a segment based on family size?
SBUs with low growth rate and high relative market share are called ________.
The Andaman Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the islands. Since the apparent target of the...
Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the tr...
All of the following steps are part of the planning process used to develop an organization's advertising program EXCEPT:
Fujifilm instax has two major __________ consisting of cameras and polaroid sheets
When assessing the viability for a new store location, Starbucks will review the population distribution, income, and occupation of those residents that in...
Direct mail and catalogues involve relatively ______ active customer involvement and relatively _______ active retailer involvement.
jimmy does some research on the internet to see if there are any trends he can identify to undestand the slumping sales of his company's sail boats.He then...
As a step towards reducing our carbon footprint, the government recently made subsidies available to citizens who made their homes more energy-efficient. A...
Which of the following would most likely be considered a consumer good?
To encourage local production of corn by Canadian farmers, the Canadian government limits the amount of corn that can be shipped in from the United States....
The United States is facing an ongoing trade dispute with China over the flooding of cheap electronics into the country. This dispute is likely to be resol...
The pair of blue jeans bought by you from a retail store came to you via a(n) ____, which consists of several organizations involved in the process of mark...
The total amount of money made in one year by a person, household, or family unit is known as:
While a McDonald's hamburger is generally prepared and tastes the same from store to store, how the teller takes and processes your order may be different....
Which of the following best illustrates the concept of derived demand?
When consumer badly wants the product but shouldn’t desire or take the decision to buy it, it is known as _______ demand.
There is a limit on imported television sets to the United Kingdom and Japanese motorcycles to Italy. These are examples of:
Reminder advertising is most likely to be used at which stage of the product life cycle?
A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as
Green marketing is:

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